Lydia Cambata is Director of Communications for Blue Bay Asset Management and a founding member of Reboot’s launch team. She is an experienced communications professional and has strong media contacts across the financial services sector. She is skilled in public relations (PR), reputation management, stakeholder engagement, media relations, social media and search engine optimisation (SEO) for a broad range of financial clients.

Before joining Blue Bay, Lydia was Head of Public Relations EMEA at State Street and had previously held communications positions and Citigate Dewe Rogerson and J.P.Morgan Asset Management.

She graduated with first class honours in Public Relations from Leeds Metropolitan University (now known as Leeds Beckett) and is a Member of the Public Relations and Communications Association (PRCA).