Noreen Biddle Shah: Founder

Noreen launched the think tank Reboot in early 2021 to promote greater diversity through discussions about ethnicity in the workplace and society, with a particular focus within the financial services industry.

Reboot is rapidly growing into a leading proponent and moderator of these discussions, sharing hundreds of stories of ethnic minorities’ experiences in the workplace, commissioning original research and as of 2021, reboot. launched its annual index that measures UK financial services diversity.

Noreen is head of marketing and communications at the investment bank Numis, with responsibility for the group’s brand and reputation. She sits on both Numis’ executive committee and its ESG committee. Overall, she has nearly two decades of successful financial communications experience, having previously led global client marketing and corporate communications at State Street, and worked at ETF Securities and the Investment Association.